Friday, July 17, 2009

Local Chinese Clothing Retailers Copy Foreign Brands

To local Chinese living in Shang Di on the northern tip of Beijing, the new mall opening was a blessing. For four years residents have had to put up with long lines at the supermarket and little entertainment. The opening of Hualian Mall , the eighth Hualian Mall to open in Beijing alone, brought the first cinema, video arcade and mega shopping market to Shang Di. But during my first walk through the mall I couldn't help noticing dozens of local Chinese retailers knocking off established western brands. Here are some examples from the mall and down the road in nearby Wu Dao Kou.

Above the retail store scrambles the luxury car brand acronym BMW, which stands for Bavarian Motor Works, and inside the store a modified logo of the German car brand is on display. -Hualian Mall, Shang Di, Beijing
This product line of baggages are branded similarly to the luxury brand 'Hugo Boss', which was founded in Metzingen, Germany in 1923 by Hugo Ferdinand Boss. -Hualian Mall, Shang Di, Beijing

A hybrid knockoff of luxury brands Calvin Klein and Paul Smith, a posh Nottingham based UK brand. -located nearby Shang Di in Wu Dao Kou, Beijing
It should be noted that the Hualian Mall did contain a legitimate branch of the London based coffee powerhouse Costa Coffee. Within three months the Costa coffee shop was closed down, apparently not tailoring its beverages to the local tastes of Shang Di residents who are likely more accustomed to tea, or Tsingtao.

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