Monday, January 2, 2012

Four U.S. Brands are Most Engaging Brands in China, Says R3 Research 2H 2011

As many Americans fear the dominance of Chinese firms, much as Americans feared the threat from Japanese brands in the 1980s, it is important to note that in the second half of 2011, R3 research shows nearly half of the most engaging brands in China are American brands - Apple no. 2, Nike no. 3, and Coca-Cola no. 5 and KFC (Yum Brands) no. 10. Americans should take heart that Buyology Inc. research of the top 20 Most Desired Brands in the U.S. for Men or Women do not list a single Chinese brand. So who should be fearful, the Chinese or Americans?

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