Monday, January 2, 2012

Top 10 Challenges for Local Chinese Marketing Firms

This is a subjective list of the top 10 Advertising Challenges in China based on my 7 year experience of marketing and managing local ad agency relationships in Beijing. While there are many reputable advertising firms operating in China, unfortunately the above list constitutes the challenges many local ad agencies exhibit. This does not mean that reputable firms are not gaining enormous advertising contracts, in fact China is one of the top destinations for corporate advertising spending, as demonstrated in this CampaignAsia & R3 Pitch List from 2011.

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