Based on my experience managing Sales & Marketing deliverables at China's top IT firm, Lenovo, these are the top 10 Advertising Capability required when selecting a local or MNE ad agency in the PRC. Most of these advertising skills are essential in any geography, although many ad agencies lack all ten of these capabilities.
Monday, January 2, 2012
Top 10 Advertising Capability in China
Based on my experience managing Sales & Marketing deliverables at China's top IT firm, Lenovo, these are the top 10 Advertising Capability required when selecting a local or MNE ad agency in the PRC. Most of these advertising skills are essential in any geography, although many ad agencies lack all ten of these capabilities.
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